About MIMYK™
With over 15 years of experience in the fashion industry across the areas of brand set up, production and creation chain, making our knowledge and experience available to YOU was the natural step for us to go.
ABOUT US
The founder of MIMYK™, Sarai Jasmin Struck, has carved a remarkable niche at the intersection of creativity, entrepreneurship, and social impact.
Her career has taken her from the runways of Paris and London, working with designers like Dries van Noten and Christopher Raeburn, to the curated collections of Matchesfashion, Rejina Pyo, Meryll Rogge, Roni Helou and many more – showcasing her versatility and commitment to elevating artistic expression.
A true polymath, Sarai Jasmin has collaborated with fine artists like Oscar Murillo, blending fashion and art in innovative ways that challenge conventional boundaries. Her work reflects a profound understanding of cultural narratives, allowing her to craft unique, thoughtful projects that resonate across diverse audiences.
Driven by an insatiable curiosity, Sarai Jasmin thrives in dynamic environments where she can learn and adapt. Her global experiences encompass Europe, Central Asia, as well as the Middle East, equipping her with a culturally rich perspective that enables her to navigate and connect with creatives from diverse backgrounds. She has also had the privilege of working with VIP royalty and private clients, further broadening her understanding of luxury and bespoke fashion.
In addition to her commercial endeavours, Sarai Jasmin has dedicated her time to development aid projects in Central Asia, working with less privileged communities to empower local artisans and elevate traditional crafts. Her pro bono work reflects her belief that fashion can be a force for good, transforming lives and communities through creativity and perspective.
As a successful entrepreneur, Sarai Jasmin is relentless in her pursuit of excellence, always striving to optimise processes and raise not only industry standards but her own as well. She believes in creating a more equitable fashion landscape, where creativity can flourish unimpeded.
With a heart for service and a vision for a brighter future, Sarai Jasmin continues to push boundaries, ensuring that the fashion industry is not only a platform for artistic expression but also a catalyst for positive change.
For MIMYK™ she has brought together her network and draws on industry professionals to pass on knowledge and guide you through your project and to your ultimate goal. Making her knowledge and experience available to YOU was the natural step for her to go.
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You may find more information on her experience, credentials and work on: www.saraistruck.com
THE art of making.
CREATE TO SUSTAIN | SUSTAIN TO CREATE
- Creating innovative solutions leads to sustainable practices that enhance production and inspiration.
- Sustaining our environment and communities creates conditions for ongoing creativity and cultural expression.
Through creating and making you are sustaining skills, jobs and making knowledge tangible and purposeful.
WE LOVE BEING ON THIS JOURNEY WITH YOU.
Sustainability / Diversity
Sustainability is key.
We work transparently and concentrate on preserving the “human being as a valuable precious resource“ and skills.
We are aware of the unjust distribution of privileges and strive every day to build trusting and indulgent relationships with all of our collaborators, to preserve handicrafts and traditions and to guide you – beautiful fashion enthusiasts in considering sustainable practises in your project.
Our Mission: CREATE TO SUSTAIN and this equally applies the other way round SUSTAIN TO CREATE.
Let us explain!
CREATE TO SUSTAIN: This idea emphasises the role of creativity as a tool for fostering sustainable practices and solutions. By innovating and creating new products, processes, or ideas, we can promote sustainability and address environmental, social, and economic challenges.
SUSTAIN TO CREATE: This concept highlights the importance of sustainable practices as a foundation for creativity. By maintaining a healthy environment and society, we enable creative processes to flourish.
Both concepts highlight a cyclical relationship and are interconnected:
Digital Fashion Integration
AI technology has been making waves in the fashion world, initiating change in the way we design, create, produce & shop clothing.
It has also clearly brought about mixed feelings with the majority of the fashion companies still watching from the sidelines, some dipping their toes into it with digital toiles, fabrics, digital certificates etc.
While AI can enhance creativity and efficiency, there’s a concern that it might lead to a lack of diversity in design and some worry about the impact on traditional craftsmanship and the loss of that human touch in design.
Given that AI and digital fashion have been widely discussed and experimented with by global players for some time now, it appears that they are here to stay….we will have to learn and understand it, and ensure that AI is used responsibly and ethically.
How about viewing it as an integration of AI in fashion that has the potential to drive innovation and create a more sustainable industry, instead of “replacing” human creativity with machines?
Let us help you on this journey. Navigating the AI Fashion Revolution: Balancing Innovation with Tradition and Ethics.